Results of search for 'su:"Brand name products"'

Results per page:

Results
		B2B brand management by Kotler, Philip ; Pfoertsch, Waldemar. Language: English Language Publication details: Berlin : Springer, 2006Availability: Items available for loan: Main Library (3) . Collection(s): Lending Collection Call number: 658.827 KOT. Add to cart (remove)
		Brand equity & advertising : advertising's role in building strong brands by Aaker, David A [] ; Biel, Alexander L []. Language: English Language Publication details: Hillsdale, NJ : Lawrence Erlbaum Associates, Publishers, 1993Availability: Items available for loan: Main Library (1) . Collection(s): Reference Collection Call number: 659.1 BRA. Add to cart (remove)
		Brand portfolio strategy : creating relevance, differentiation, energy, leverage and clarity by Aaker, David A. Language: English Language Publication details: New York : Free Press, 2004Availability: Items available for loan: Main Library (4) . Collection(s): Lending Collection Call number: 658.827 AAK. Add to cart (remove)
		Brand royalty : how the world's top 100 brands thrive and survive by Haig, Matt. Language: English Language Publication details: London : Kogan Page Limited., 2006 (2008)Availability: Items available for loan: Main Library (3) . Collection(s): Lending Collection Call number: 658.827 HAI. Add to cart (remove)
		Brand sense : build powerful brands through touch, taste, smell, sight and sound by Lindstrom, Martin. Language: English Language Publication details: New York : Free Press, 2005Availability: Items available for loan: Main Library (3) . Collection(s): Lending Collection Call number: 658.827 LIN. Add to cart (remove)
		Brand warfare : 10 rules for building the killer brand : lessons for new and old economy players by D'Alessandro, David F ; Owens, Michele. Language: English Language Publication details: New Delhi : Tata McGraw-Hill Publishing Company Limited, 2003Availability: Items available for loan: Main Library (3) . Collection(s): Lending Collection Call number: 658.827 DAL. Add to cart (remove)
		Branding : a guide for your journey to best-practice processes by Hasanali, Farida ; Leavitt, Paige ; Williams, Rachele. Series: APQC's passport to success seriesLanguage: English Language Publication details: New Delhi : Tata McGraw-Hill Publishing Company Limited, 2005Availability: Items available for loan: Main Library (1) . Collection(s): Lending Collection Call number: 658.827 HAS. Add to cart (remove)
		Building brand identity : a strategy for success in a hostile marketplace by Upshaw, Lynn B. Language: English Language Publication details: New York : John Wiley & Sons, Inc., 1995Availability: Items available for reference: FSCL Not for loan (1) . Collection(s): Permanent Reference Collection Call number: 658.8343 UPS. Add to cart (remove)
		Building brands building meaning : a guide to increasing the financial value of brands through building positive meaning by Kompella, Kartikeya. Language: English Language Publication details: New Delhi : Viva Books Private Limited, 2006Availability: Items available for loan: Main Library (10) . Collection(s): Lending Collection Call number: 658.827 KOM. Add to cart (remove)
		Creating passion brands : getting to the heart of brnding by Edwards, Helen ; Day, Derek. Language: English Language Publication details: London : Kogan Page, 2005Availability: Items available for loan: Main Library (1) . Collection(s): Reference Collection Call number: 658.8343 EDW. Add to cart (remove)
		Designing brand identity : a complete guide to creating, building and maintaining strong brands by Wheeler, Alina. Language: English Language Publication details: Hoboken : John Wiley & sons, Inc., 2006Availability: Items available for loan: Main Library (3) . Collection(s): Reference Collection Call number: 658.827 WHE. Add to cart (remove)
		Differentiate or die : survival in our era of killer competition by Trout, Jack ; Rivkin, Steve. Language: English Language Publication details: New York : John Wiley & Sons, Inc., 2000Availability: Items available for loan: Main Library (3) . Collection(s): Lending Collection Call number: 658.8 TRO. Add to cart (remove)
		Emotional branding : the new paradigm for connecting brands to people by Gobe, Marc. Language: English Language Publication details: New York : Allworth Press, 2001Availability: Items available for loan: Main Library (3) . Collection(s): Lending Collection Call number: 658.827 GOB. Add to cart (remove)
		Harvard business review on brand management Series: Harvard Business Review Paperback SeriesLanguage: English Language Publication details: Boston, MA : Harvard Business School Press, 1994 (1999)Availability: Items available for loan: Main Library (4) . Collection(s): Lending Collection Call number: 658.827 HAR. Add to cart (remove)
		How brands become icons : the principles of cultural brading by Holt, Douglas B. Language: English Language Publication details: Boston : Harvard Business School Press, 2004Availability: Items available for loan: Main Library (3) . Collection(s): Lending Collection Call number: 658.827 HOL. Add to cart (remove)
		IMC the next generation : five steps for delivering value and measuring returns using marketing communication by Schultz, Don ; Schultz, Heidi. Language: English Language Publication details: New York : McGraw-Hill, 2004Availability: Items available for loan: Main Library (3) . Collection(s): Reference Collection Call number: 658.8 SCH. Add to cart (remove)
		No cover image available No cover image available Impact of brand equity on Consumer Brand Relationship (CBR) behaviour towards multinational brands by Indunil, Suranga ; Dissanayake, D.M.R. Publication details: Kelaniya : , Dissertation note: University of Kelaniya Commerce & Management Studies 2017 Availability: Items available for reference: Main Library Not for loan (1) . Collection(s): Postgraduate Thesis Collection . Add to cart (remove)
		No cover image available No cover image available The impact of electronic word of mouth on brand evaluation leading to brand attachment : a comparative study on consumer electronics and cosmetic brands in SriLanka by D.B.A ; Karunarathna, W.V..A.D ; Madhusanka, J.D.T ; Weerasiri, R.A.S. Publication details: Kelaniya : , Dissertation note: University of Kelaniya Commerce & Management Studies 2020 Availability: Items available for reference: Main Library Not for loan (1) . Collection(s): Postgraduate Thesis Collection . Add to cart (remove)
		No cover image available No cover image available Impact of green product positioning, attitudes and knowledge on green product purchase intention among consumers in Colombo City Limit in Sri Lanka by Sooriyaaracchi, N.M ; Yatigammana, Kaushalya. Publication details: Kelaniya : , Dissertation note: University of Kelaniya Commerce & Management Studies 2019 Availability: Items available for reference: Main Library Not for loan (1) . Collection(s): Postgraduate Thesis Collection . Add to cart (remove)
		Strategic brand management : building, measuring, and managing brand equity by Keller, Kevin Lane. Edition: 2nd ed.Language: English Language Publication details: New Delhi : Prentice-Hall of India Private Limited, 2005Availability: Items available for loan: Main Library (4) . Not available: Withdrawn (2). Collection(s): Lending Collection Call number: 658.827 KEL. Add to cart (remove)

Refine your search

Availability

Authors

Collections

Holding libraries

Item types

Locations

Series

Topics

Your search returned 24 results.