Impact of brand equity on Consumer Brand Relationship (CBR) behaviour towards multinational brands

By: Indunil, SurangaContributor(s): Dissanayake, D.M.RPublication details: Kelaniya : Subject(s): Brand name products-Marketing-Management | Consumer behavior- Sri LankaDissertation note: University of Kelaniya Commerce & Management Studies 2017
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Item type Current library Collection Call number Status Date due Barcode
Thesis Main Library
Sri Lanka Section 		Postgraduate Thesis Collection Not for loan TH001291

SC

University of Kelaniya Commerce & Management Studies MO 2017 2016

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