IMC the next generation : five steps for delivering value and measuring returns using marketing communication
Language: English Language Publication details: New York : McGraw-Hill, 2004Description: xxiii,408 pISBN: 0071416625Subject(s): Brand name products | Business communication | MarketingDDC classification: 658.8| Item type | Current library | Collection | Call number | Status | Date due | Barcode |
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Reference Books
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Main Library Reference Section | Reference Collection | 658.8 SCH (Browse shelf (Opens below)) | Available | 195310 | |
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Reference Books
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Main Library Reference Section | Reference Collection | 658.8 SCH (Browse shelf (Opens below)) | Available | 195311 | |
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Reference Books
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Main Library Reference Section | Reference Collection | 658.8 SCH (Browse shelf (Opens below)) | Available | 195312 |
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