Differentiate or die : survival in our era of killer competition

By: Trout, JackContributor(s): Rivkin, SteveLanguage: English Language Publication details: New York : John Wiley & Sons, Inc., 2000Description: x, 230pISBN: 0471028924Subject(s): Advertising-Brand name products | Brand name products | Competition | MarketingDDC classification: 658.8
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Item type Current library Collection Call number Status Date due Barcode
Lending  Books Lending Books Main Library
Lending Section
Lending Collection 658.8 TRO (Browse shelf (Opens below)) Available 195286
Lending  Books Lending Books Main Library
Lending Section
Lending Collection 658.8 TRO (Browse shelf (Opens below)) Available 195287
Lending  Books Lending Books Main Library
Lending Section
Lending Collection 658.8 TRO (Browse shelf (Opens below)) Available 195288

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