How brands become icons : the principles of cultural brading
Language: English Language Publication details: Boston : Harvard Business School Press, 2004Description: xiii, 265p ; 24 cmISBN: 1578517745Subject(s): Brand name products | Business names | Popular cultureDDC classification: 658.827| Item type | Current library | Collection | Call number | Status | Date due | Barcode |
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Lending Books
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Main Library Lending Section | Lending Collection | 658.827 HOL (Browse shelf (Opens below)) | Available | 195307 | |
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Lending Books
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Main Library Lending Section | Lending Collection | 658.827 HOL (Browse shelf (Opens below)) | Available | 195308 | |
Reference Books
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Main Library Reference Section | Reference Collection | 658.827 HOL (Browse shelf (Opens below)) | Available | 195309 |
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