Strategic brand management : building, measuring, and managing brand equity

By: Keller, Kevin LaneLanguage: English Language Publication details: New Delhi : Prentice-Hall of India Private Limited, 2005Edition: 2nd edDescription: xxvii, 788p : ill. ; 26 cmISBN: 8120323092Subject(s): Brand management | Brand name products-Management | Strategic managementDDC classification: 658.827
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Lending Collection 658.827 KEL (Browse shelf (Opens below)) Withdrawn 182627
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Reference Books Reference Books Main Library
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Reference Collection 658.827 KEL (Browse shelf (Opens below)) Available 182629
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Reference Books Reference Books Main Library
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Reference Collection 658.827 KEL (Browse shelf (Opens below)) Withdrawn 188511

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