Emotional branding : the new paradigm for connecting brands to people

By: Gobe, MarcLanguage: English Language Publication details: New York : Allworth Press, 2001Description: xxxii, 319p ; 23 cmISBN: 1581150784Subject(s): Brand name products | Brand name products- Marketing | Consumers' preferences | Motivation research (Marketing)DDC classification: 658.827
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Lending Collection 658.827 GOB (Browse shelf (Opens below)) Available 195455
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Reference Collection 658.827 GOB (Browse shelf (Opens below)) Available 195456

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