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Impact of brand equity on brand evangelism behaviour : examining the mediating effect of brand trust towards cable brand buying behaviour of Sri Lanka

by D.B.A ; Dissanayaka, D.M.R ; Munasinghe, M.A.L.A ; Weerasiri, R.A.S.

Publication details: Kelaniya : , Dissertation note: Universityof Kelaniya Commerce & Management Studies 2020 Availability: Items available for reference: Main Library Not for loan (1) . Collection(s): Postgraduate Thesis Collection .

Impact of social media marketing on brand equity towards state Commerical banks

by Ruwais, A.M.M.S.M ; Dissanayaka, D.M.R.

Publication details: Kelaniya : , Dissertation note: University of Kelaniya Commerce & Management Studies 2020 Availability: Items available for reference: Main Library Not for loan (1) . Collection(s): Postgraduate Thesis Collection .

Strategic brand management : building, measuring and managing brand equity

by Keller, Kevin Lane ; Jacob, Isaac ; Parameswaran, Ambi M. G.

Edition: 4th ed.Publication details: Noida : Pearson India Education Services Pvt. Ltd., 2015Availability: Items available for reference: Main Library Not for loan (1) . Collection(s): Permanent Reference Collection Call number: 658.827 KEL.

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