Impact of brand equity on brand evangelism behaviour : examining the mediating effect of brand trust towards cable brand buying behaviour of Sri Lanka

By: D.B.AContributor(s): Dissanayaka, D.M.R | Munasinghe, M.A.L.A | Weerasiri, R.A.SPublication details: Kelaniya : Subject(s): Brand Equity | Evangelistic work | MarketingDissertation note: Universityof Kelaniya Commerce & Management Studies 2020
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Item type Current library Collection Call number Status Date due Barcode
Thesis Main Library
Sri Lanka Section 		Postgraduate Thesis Collection Not for loan TH001676

SC

Universityof Kelaniya Commerce & Management Studies 2020 2020

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