Strategic brand management : building, measuring and managing brand equity

By: Keller, Kevin LaneContributor(s): Jacob, Isaac | Parameswaran, Ambi M. GPublication details: Noida : Pearson India Education Services Pvt. Ltd., 2015Edition: 4th edDescription: xxiii, 586pISBN: 9789332542204Subject(s): Brand Equity | Brand Mangement | Brand performanceDDC classification: 658.827
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Item type Current library Collection Call number Status Date due Barcode
Permanent Reference Books Permanent Reference Books Main Library
Reference Section 		Permanent Reference Collection 658.827 KEL (Browse shelf (Opens below)) Not for loan 249009

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