Your search returned 20 results.

Sort
Results
Brand warfare : 10 rules for building the killer brand : lessons for new and old economy players

by D'Alessandro, David F ; Owens, Michele.

Language: English Language Publication details: New Delhi : Tata McGraw-Hill Publishing Company Limited, 2003Availability: Items available for loan: Main Library (3) . Collection(s): Lending Collection Call number: 658.827 DAL.

Business marketing strategy : cases, concepts, and applications

by Rangan, V. Kasturi ; Shapiro, Benson P ; Moriarity, Rowland T.

Series: Irwin series in marketingLanguage: English Language Publication details: Chicago : Irwin, 1995Availability: Items available for reference: FSCL Not for loan (1) . Collection(s): Permanent Reference Collection Call number: 652.802 RAN.

Competing in customer-driven markets: a holistic approach

by Jayarathne, P. G. S. Amila.

Language: English Language Publication details: University of Sri Jayawardenepura : P. G. S. Amila Jayarathne, 2018Availability: Items available for loan: Main Library (1) . Collection(s): Lending Collection Call number: 658.812 JAY.

Creating powerful brands in consumer, service and industrial markets

by De Chernatony, Leslie ; Mc Donald, Malcolm.

Edition: 3rd ed.Language: English Language Publication details: Oxford : Elsevier Butterworth Heineman, 2005Availability: Items available for loan: Main Library (1) . Collection(s): Lending Collection Call number: 658.827 DEC.

Creating powerful brands in consumer, service and industrial markets

by De Chernatony, Leslie ; Mc Donald, Malcolm.

Edition: 3rd ed.Language: English Language Publication details: Oxford : Elsevier Butterworth Heineman, 2005Availability: Items available for loan: Main Library (1) . Collection(s): Reference Collection Call number: 658.827 DEC.

From brand vision to brand evaluation : the strategic process of growing and strengthening brands

by De Chernatony, Leslie.

Edition: 2nd ed.Language: English Language Publication details: Oxford : Butterworth-Heinemann, 2006 (2007)Availability: Items available for loan: Main Library (1) . Collection(s): Reference Collection Call number: 658.827 DEC.

From brand vision to brand evaluation : the strategic process of growing and strengthening brands

by De Chernatony, Leslie.

Edition: 3rd ed.Language: English Language Publication details: Oxon : Routledge, 2012Availability: Items available for loan: Main Library (1) . Collection(s): Lending Collection Call number: 658.827 DEC.

Innovation management and new product development

by Trott, Paul.

Edition: 4th ed.Language: English Language Publication details: Noida : Dorling Kindersley (India) Pvt. Ltd.,, 2010Availability: Items available for loan: Main Library (1) . Collection(s): Lending Collection Call number: 658.575 TRO.

Leading the starbucks way : 5 principles for connecting with your customers, your products, and your people

by Michelli, Joseph A.

Language: English Language Publication details: New York : McGraw-Hill Companies, 2014Availability: Items available for loan: Main Library (1) . Collection(s): Lending Collection Call number: 658.4092 MIC.

Marketing management

by Meek, Helen ; Meek, Richard.

Language: English Language Publication details: Kent : Financial World Publishing, 2001Availability: Items available for reference: Main Library Not for loan (1) . Collection(s): Permanent Reference Collection Call number: 658.8 MEE.

Marketing the unknown developing market strategies for technical innovations

by Millier, Paul.

Language: English Language Publication details: Chichester : John Wiley & Sons, Ltd., 1999Availability: Items available for reference: FSCL Not for loan (1) . Collection(s): Permanent Reference Collection Call number: 658.8 MIL.

New products management

by Crawford, Merle ; Di Benedetto, Anthony.

Edition: 9th ed.Language: English Language Publication details: New York : McGraw-Hill, 2008Availability: Items available for loan: Main Library (1) . Collection(s): Reference Collection Call number: 658.5 CRA.

Operations and supply chain management

by Chase, Richard B ; Jacobs, F. Robert ; Shankar, Ravi.

Edition: 14th ed.Language: English Language Publication details: New Delhi : McGraw Hill Education (India) Private Limited, 2014Availability: Items available for loan: Main Library (1) . Collection(s): Lending Collection Call number: 658.5 CHA.

Operations and supply chain management

by Chase, Richard B ; Shankar, Ravi ; Jacobs, F. Robert.

Edition: 14th ed.Language: English Language Publication details: New Delhi : McGraw Hill Education Private Limited, 2014Availability: Not available: Checked out (1).

Operations and supply management

by Chase, Richard B ; [et al].

Language: English Language Publication details: New Delhi : Tata McGraw Hill Education Private Limited, 2010Availability: Items available for loan: Main Library (1) . Collection(s): Audio Visual Collection .

Operations and supply management

by Chase, Richard B ; [et al].

Edition: 12th ed.Language: English Language Publication details: New Delhi : Tata McGraw Hill Education Private Limited, 2010Availability: Items available for reference: Main Library Not for loan (1) . Collection(s): Permanent Reference Collection Call number: 658 5 OPE.

Product and services management

by Avlonitis, George J ; Papastathopoulou, Paulina.

Language: English Language Publication details: London : SAGE Publications, 2006Availability: Items available for loan: Main Library (1) . Collection(s): Reference Collection Call number: 658.5 AVL.

Product management

by Lehmann, Donald R ; Winer, Russell S.

Edition: 4th ed.Language: English Language Publication details: New Delhi : Tata McGraw-Hill Publishing Company Limited, 2007Availability: Items available for loan: Main Library (2) . Collection(s): Lending Collection Call number: 658.56 LEH.

Transforming organizations for the subscription economy : starting from scratch

by Manu, Alexander.

Language: English Language Publication details: London : Routledge, 2018Availability: Items available for loan: Main Library (1) . Collection(s): Reference Collection Call number: 658.406 MAN.

Virtual and augmented reality technology enabled collaborative new product development process model for performance clothing

by De Silva, R.K.J ; Apeagyei, Phoebe ; Rupasinghe, T.D.

Publication details: Kelaniya : , Dissertation note: University of Kelaniya Science 2018 Availability: Items available for reference: Main Library Not for loan (1) . Collection(s): Postgraduate Thesis Collection .

Pages

All rights reserved, The Library, University of Kelaniya, Dalugama, Kelaniya, Sri Lanka. +94 112903177 Last Update:2022-08-23

Powered by Koha