Creating powerful brands in consumer, service and industrial markets

By: De Chernatony, LeslieContributor(s): Mc Donald, MalcolmLanguage: English Language Publication details: Oxford : Elsevier Butterworth Heineman, 2005Edition: 3rd edDescription: xvii, 467p : ill. (some col.) ; 23 cmISBN: 0750659807Subject(s): Brand name productions | Product managementDDC classification: 658.827
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Item type Current library Collection Call number Status Date due Barcode
Lending Books Lending Books Main Library
Lending Section 		Lending Collection 658.827 DEC (Browse shelf (Opens below)) Available 183687


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