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Cases in marketing management by Guiltinan, Joseph P ; Paul, Gordon W. Series: McGraw-Hill series in marketingLanguage: English Language Publication details: New York : McGraw-Hill, 1991Availability: Items available for reference: FSCL Not for loan (1) . Collection(s): Permanent Reference Collection Call number: 658.8 GUI.
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Global marketing strategy by Douglas, Susan P ; Craig, Samuel. Series: McGraw-Hill series in marketingEdition: Int. edLanguage: English Language Publication details: New York : McGraw-Hill, 1995Availability: Items available for reference: FSCL Not for loan (1) . Collection(s): Permanent Reference Collection Call number: 658.848 DOU.
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Marketing management : strategies and programs by Guiltinan, Joseph P ; Paul, Gordon W ; Madden, Thomas J. Series: McGraw-Hill series in marketingEdition: 6th ed.Language: English Language Publication details: Boston : McGraw - Hill Companies, Inc., 1997Availability: Items available for loan: Main Library (1) . Items available for reference: FSCL Not for loan (1) . Collection(s): Lending Collection Call number: 658.8 GUI.
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Marketing research : an applied approach by Kinnear, Thomas C ; Taylor, James R. Series: McGraw-Hill series in marketingEdition: 5th ed.Language: English Language Publication details: New York : McGraw - Hill company, Inc. , 1996Availability: Items available for loan: FSCL (1) . Items available for reference: FSCL Not for loan (1) . Collection(s): Reference Collection Call number: 658.83 KIN.
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Strategic marketing by Cravens, David W. Series: Irwin/ McGraw-Hill series in marketingEdition: 6th ed.Language: English Language Publication details: Boston : Irwin McGraw - Hill Companies, Inc., 2000Availability: Items available for reference: FSCL Not for loan (1) . Collection(s): Permanent Reference Collection Call number: 658.8 CRA.
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Strategic marketing management cases by Cravens, David W ; Lamb, Charles W ; Crittenden, Victoria Lynn. Series: The Irwin/ McGraw-Hill series in marketingEdition: 6th ed.Language: English Language Publication details: Boston : McGraw - Hill Companies, Inc., 1999Availability: Items available for reference: FSCL Not for loan (1) . Collection(s): Permanent Reference Collection Call number: 658.802 CRA.
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