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Analysis for marketing planning

by Lehmann, Donald R ; Winer, Russell S.

Series: The Irwin series in marketingEdition: 4th ed.Language: English Language Publication details: Boston : Irwin McGraw - Hill Companies, Inc., 1997Availability: Items available for reference: FSCL Not for loan (1) . Collection(s): Permanent Reference Collection Call number: 658.802 LEH.

Application in basic marketing : clippings from the popular business press

by Perreault, William D ; McCarthy, E. Jerome.

Edition: 1998 - 1999 ed. Language: English Language Publication details: Boston : Irwin McGraw - Hill Companies, Inc., 1999Availability: Items available for reference: FSCL Not for loan (1) . Collection(s): Permanent Reference Collection Call number: 658.8 PER.

Cases in marketing management

by Bernhardt, Kenneth L ; Kinnear, Thomas C.

Series: The Irwin series in marketingEdition: 7th ed. Language: English Language Publication details: Boston : Irwin McGraw - Hill Companies, Inc., 1997Availability: Items available for reference: FSCL Not for loan (1) . Collection(s): Permanent Reference Collection Call number: 658.8 BER.

Competitive manufacturing management : continuous improvement lean production customer-focused quality

by Nicholas, John M.

Series: The Irwin/McGraw - Hill seriesLanguage: English Language Publication details: Boston : Irwin McGraw - Hill companies, Inc. , 1998Availability: Items available for loan: FSCL (1) . Items available for reference: FSCL Not for loan (1) . Collection(s): Reference Collection Call number: 658.5 NIC.

Economic geography of South America

by Whitbeck, R.H ; Williams, Frank E.

Edition: 3rd ed.Language: English Language Publication details: New York : Irwin McGraw - Hill Companies, Inc., 1940Availability: Items available for loan: Main Library (1) . Collection(s): Reference Collection Call number: 330.980 WHI.

Factory physics : foundations of manufacturing management

by Hopp, Wallace J ; Spearman, Mark L.

Language: English Language Publication details: Boston : Irwin McGraw - Hill Companies, Inc., 1996Availability: Items available for reference: FSCL Not for loan (1) . Collection(s): Permanent Reference Collection Call number: 658.5 HOP.

International and global marketing concepts and cases

by Graham, John L [Editor] ; Meloan, Taylor W [Editor].

Series: The Irwin/ McGraw-Hill series in marketingEdition: 2nd ed.Language: English Language Publication details: Boston : Irwin McGraw - Hill Companies, Inc., 1998Availability: Items available for reference: FSCL Not for loan (1) . Collection(s): Permanent Reference Collection Call number: 658.848 INT.

Introduction to system analysis and design : a structured approach

by Kendall, Penny A.

Edition: 3rd ed.Language: English Language Publication details: Chicago : Irwin McGraw - Hill Companies, Inc., 1996Availability: Items available for loan: FSCL (1) . Items available for reference: FSCL Not for loan (1) . Collection(s): Reference Collection Call number: 004.21 KEN.

Management information systems : the manager's view

by Schultheis, Robert ; Sumner, Mary.

Edition: 4th ed.Language: English Language Publication details: Boston : Irwin McGraw - Hill Companies, Inc., 1998Availability: Items available for reference: FSCL Not for loan (1) . Collection(s): Permanent Reference Collection Call number: 658.4038 SCH.

Management information systems : managing information technology in the internetworked enterprise

by O'Brien, James A.

Edition: 4th ed.Language: English Language Publication details: Boston : Irwin McGraw - Hill Companies, Inc., 1999Availability: Items available for reference: FSCL Not for loan (1) . Collection(s): Permanent Reference Collection Call number: 658.4038 OBR.

The marketing game!

by Mason, Charlotte H ; Perreault, William D.

Edition: 2nd ed.Language: English Language Publication details: Boston : Irwin McGraw - Hill Companies, Inc., 1995Availability: Items available for reference: FSCL Not for loan (1) . Collection(s): Permanent Reference Collection Call number: 658.802 MAS.

Marketing management : knowledge and skills

by Peter, J. Paul ; Donnelly, James H.

Series: The Irwin series in marketingEdition: 5th ed.Language: English Language Publication details: Boston : Irwin McGraw - Hill Companies, Inc., 1998Availability: Items available for reference: FSCL Not for loan (1) . Collection(s): Permanent Reference Collection Call number: 658.8 PET.

Marketing management : a strategic approach with a global orientation

by Boyd, Harper W ; Walker, Orville C ; Larréché, Jean-Claude.

Edition: 3rd ed.Language: English Language Publication details: Boston : Irwin McGraw - Hill Companies, Inc., 1998Availability: Items available for reference: FSCL Not for loan (1) . Collection(s): Permanent Reference Collection Call number: 658.802 BOY.

Modern microcomputers

by Erickson, Fritz J ; Vonk, John A.

Edition: 2nd ed.Language: English Language Publication details: Chicago : Irwin McGraw - Hill Companies, Inc., 1996Availability: Items available for loan: FSCL (2) . Items available for reference: FSCL Not for loan (1) . Collection(s): Reference Collection Call number: 004.16 ERI.

Strategic marketing

by Cravens, David W.

Series: Irwin/ McGraw-Hill series in marketingEdition: 6th ed.Language: English Language Publication details: Boston : Irwin McGraw - Hill Companies, Inc., 2000Availability: Items available for reference: FSCL Not for loan (1) . Collection(s): Permanent Reference Collection Call number: 658.8 CRA.

Systems development case studies

by Hunter, M. Gordon.

Language: English Language Publication details: Singapore : Irwin McGraw - Hill Companies, Inc., 1998Availability: Items available for loan: FSCL (1) . Items available for reference: FSCL Not for loan (1) . Collection(s): Reference Collection Call number: 004.2 HUN.

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