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		Advertising and promotion : an integrated marketing communications perspective by Belch, George E ; Belch, Michael A. Edition: 7th ed.Language: English Language Publication details: New York : McGraw-Hill/Irwin, 2007Availability: Items available for reference: Main Library Not for loan (1) . Collection(s): Permanent Reference Collection Call number: 659.1 BEL. Add to cart (remove)
		No cover image available No cover image available Impact of sales promotion and advertising on firm's profitability : a case study of state pharmaceuticals corporation of Sri Lanka by Wanniarachchi, W.K.M.S ; Thushara, S.C [Supervisor ]. Language: Publication details: Kelaniya : University of Kelaniya, 2021Dissertation note: University of Kelaniya Commerce & Management Studies Commerce & Financial Management Availability: Items available for reference: Main Library Not for loan (1) . Collection(s): Postgraduate Thesis Collection . Add to cart (remove)
		Integrated advertising, promotion, and marketing communications by Clow, Kenneth E ; Baack, Donald. Edition: Eighth EditionLanguage: English Language Publication details: Harlow : Pearson Education Ltd., 2018Availability: Items available for reference: Main Library Not for loan (1) . Collection(s): Permanent Reference Collection Call number: 659 CLO. Add to cart (remove)
		Integrated marketing communications in advertising and promotion by Shimp, Terence A. Edition: 7th ed.Language: English Language Publication details: Mason, OH : Thomson Higher Education, 2007Availability: Items available for reference: Main Library Not for loan (1) . Collection(s): Permanent Reference Collection Call number: 658.82 SHI. Add to cart (remove)
		Promotion management by Burnett, John J. Language: English Language Publication details: Boston : Houghton Mifflin Company, 1993Availability: Items available for reference: FSCL Not for loan (1) . Collection(s): Permanent Reference Collection Call number: 658.82 BUR. Add to cart (remove)

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