Integrated marketing communications in advertising and promotion

By: Shimp, Terence ALanguage: English Language Publication details: Mason, OH : Thomson Higher Education, 2007Edition: 7th edDescription: xx,629 pISBN: 0324408080Subject(s): Advertising | Communication in marketing | Sales promotionDDC classification: 658.82
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Item type Current library Collection Call number Status Date due Barcode
Permanent Reference Books Permanent Reference Books Main Library
Reference Section 		Permanent Reference Collection 658.82 SHI (Browse shelf (Opens below)) Not for loan 192159

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