Advertising and promotion : an integrated marketing communications perspective

By: Belch, George EContributor(s): Belch, Michael ALanguage: English Language Publication details: New York : McGraw-Hill/Irwin, 2007Edition: 7th edDescription: xxvi, 820 pISBN: 0073101265Subject(s): Advertising | Sales promotionDDC classification: 659.1
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Item type Current library Collection Call number Status Date due Barcode
Permanent Reference Books Permanent Reference Books Main Library
Reference Section 		Permanent Reference Collection 659.1 BEL (Browse shelf (Opens below)) Not for loan 192157

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