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Advertising and promotion an integrated marketing communications perspective

Belch, George E.

Advertising and promotion an integrated marketing communications perspective / by Belch, George E. ; Belch, Michael A. - 7th ed. - New York McGraw-Hill/Irwin 2007 - xxvi, 820 p.

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ISBN: 0073101265

Subjects--Topical Terms:
Advertising
Sales promotion

Dewey Class. No.: 659.1 / BEL

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