Marketing, creating and keeping customers in an e-commerce world

By: Zikmund, William GContributor(s): d'Amico, MichaelLanguage: English Language Publication details: Singapore : Thomson Asia, 2001Edition: 7th edDescription: xliv,689pISBN: 9812402357Subject(s): MarketingDDC classification: 658.8
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Lending Collection 658.8 ZIK (Browse shelf (Opens below)) Available 187012
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Reference Collection 658.8 ZIK (Browse shelf (Opens below)) Available 187013

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