Marketing, creating and keeping customers in an e-commerce world (Record no. 53746)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00498nam a22001931a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9812402357 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English Language |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | ZIK |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Zikmund, William G. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | d'Amico, Michael |
| 9 (RLIN) | 65404 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing, creating and keeping customers in an e-commerce world |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Singapore |
| Name of publisher, distributor, etc. | Thomson Asia |
| Date of publication, distribution, etc. | 2001 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xliv,689p. |
| 501 ## - WITH NOTE | |
| With note | SR |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 9 (RLIN) | 3692 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Lending Books |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| creator borrowernumber | 1 |
| creator name | Admin Admin |
| modifier borrowernumber | |
| modifier name | CRON CRON |
| Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Lending Collection | Main Library | Main Library | Lending Section | 06/11/2021 | 658.8 ZIK | 187012 | 06/11/2021 | 06/11/2021 | Lending Books | ||
| Reference Collection | Main Library | Main Library | Reference Section | 06/11/2021 | 658.8 ZIK | 187013 | 06/11/2021 | 06/11/2021 | Reference Books |