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Impact of brand equity on brand evangelism behaviour : examining the mediating effect of brand trust towards cable brand buying behaviour of Sri Lanka

by D.B.A ; Dissanayaka, D.M.R ; Munasinghe, M.A.L.A ; Weerasiri, R.A.S.

Publication details: Kelaniya : , Dissertation note: Universityof Kelaniya Commerce & Management Studies 2020 Availability: Items available for reference: Main Library Not for loan (1) . Collection(s): Postgraduate Thesis Collection .

Impact of service quality on brand loyalty: with reference to Vehicle Insurance Policies (VIP) market in Sri Lanka

by Kannathasan, N ; Dissanayaka, D.M.R.

Publication details: Kelaniya : , Dissertation note: University of Kelaniya Commerce & Management Studies 2016 Availability: Items available for reference: Main Library Not for loan (1) . Collection(s): Postgraduate Thesis Collection .

Impact of social media marketing on brand equity towards state Commerical banks

by Ruwais, A.M.M.S.M ; Dissanayaka, D.M.R.

Publication details: Kelaniya : , Dissertation note: University of Kelaniya Commerce & Management Studies 2020 Availability: Items available for reference: Main Library Not for loan (1) . Collection(s): Postgraduate Thesis Collection .

Influencing factors of E-Banking adoption in Sri Lanka. : examining the moderating role of technology self-efficacy

by Nayanajith, D.A.G ; Dissanayaka, D.M.R [Supervisor ] ; Weerasiri, R.A.S [Supervisor ].

Language: English Language Publication details: Kelaniya : University of Kelaniya, 2024Dissertation note: University of Kelaniya Commerce & Management Studies Availability: Items available for reference: Main Library Not for loan (1) . Collection(s): Postgraduate Thesis Collection .

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