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Impact of brand equity on brand evangelism behaviour : examining the mediating effect of brand trust towards cable brand buying behaviour of Sri Lanka

by D.B.A ; Dissanayaka, D.M.R ; Munasinghe, M.A.L.A ; Weerasiri, R.A.S.

Publication details: Kelaniya : , Dissertation note: Universityof Kelaniya Commerce & Management Studies 2020 Availability: Items available for reference: Main Library Not for loan (1) . Collection(s): Postgraduate Thesis Collection .

The impact of electronic word of mouth on brand evaluation leading to brand attachment : a comparative study on consumer electronics and cosmetic brands in SriLanka

by D.B.A ; Karunarathna, W.V..A.D ; Madhusanka, J.D.T ; Weerasiri, R.A.S.

Publication details: Kelaniya : , Dissertation note: University of Kelaniya Commerce & Management Studies 2020 Availability: Items available for reference: Main Library Not for loan (1) . Collection(s): Postgraduate Thesis Collection .

The role of intrapreneurship in the growth of small and medium scale manufacturing enterprises in Sr iLanka

by D.B.A ; Divakara, S.A ; Semasingha, D.M ; Surangi, H.A.K.N.S.

Publication details: Kelaniya : , Dissertation note: University of Kelaniya Commerce & Management Studies 2020 Availability: Items available for reference: Main Library Not for loan (1) . Collection(s): Postgraduate Thesis Collection .

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