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How customers think : essential insights into the mind of the market

by Zaltman, Gerald.

Language: English Language Publication details: Boston : Harvard Business School Press, 2003Availability: Items available for loan: Main Library (3) . Collection(s): Lending Collection Call number: 658.8342 ZAL.

Readings in consumer behaviour : individuals, groups and organizations

by Wallendorf, Melanie ; Zaltman, Gerald.

Edition: 2nd ed.Language: English Language Publication details: New York : A John Wiley & Sons Ltd., 1984Availability: Items available for loan: Main Library (1) . Collection(s): Lending Collection Call number: 658.8342 WAL.

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