How customers think : essential insights into the mind of the market

By: Zaltman, GeraldLanguage: English Language Publication details: Boston : Harvard Business School Press, 2003Description: xxii, 323p ; 23 cmISBN: 1578518261Subject(s): Conssumer behavior-Psychological aspects | Consumers-Psychology | Marketing-Psychological aspectsDDC classification: 658.8342
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Lending  Books Lending Books Main Library
Lending Section
Lending Collection 658.8342 ZAL (Browse shelf (Opens below)) Available 195458
Lending  Books Lending Books Main Library
Lending Section
Lending Collection 658.8342 ZAL (Browse shelf (Opens below)) Available 195459

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