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		Market segmentation : how to do it, how to profit from it by McDonald, Malcolm ; Dunbar, Ian. Language: English Language Publication details: Oxford : Elsevier Butterworth-Heinemann, 2004Availability: Items available for loan: Main Library (1) . Collection(s): Lending Collection Call number: 658.802 MCD. Add to cart (remove)
		Marketing communications management : concepts and theories, cases and practices by Copley, Paul. Language: English Language Publication details: Oxford : Elsevier Butterworth-Heinemann, 2004Availability: Items available for loan: Main Library (3) . Collection(s): Reference Collection Call number: 658.802 COP. Add to cart (remove)
		Strategic marketing management : planning, implementation and control by Gilligan, Colin ; Wilson, Richard M.S. Edition: 2nd ed.Language: English Language Publication details: Oxford : Elsevier Butterworth-Heinemann, 2003Availability: Items available for loan: Main Library (1) . Collection(s): Reference Collection Call number: 658.8 W. Add to cart (remove)

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