Market segmentation : how to do it, how to profit from it

By: McDonald, MalcolmContributor(s): Dunbar, IanLanguage: English Language Publication details: Oxford : Elsevier Butterworth-Heinemann, 2004Description: xxv, 465p : ill. ; 25 cmISBN: 0750659815Subject(s): Market segmentationDDC classification: 658.802
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Lending Section 		Lending Collection 658.802 MCD (Browse shelf (Opens below)) Available 183689

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