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Business marketing : connecting strategy, relationships, and learning

by Dwyer, F. Robert ; Tanner, Jr. John F.

Series: The Irwin McGraw-Hill series in marketingLanguage: English Language Publication details: Boston : Irwin McGraw- Hill Companies, Inc. , 1999Availability: Items available for reference: FSCL Not for loan (1) . Collection(s): Permanent Reference Collection Call number: 658.8 DWY.

Global marketing: foreign entry, local marketing, and global management

by Johansson, Johny K.

Series: The Irwin/ McGraw-Hill series in marketingEdition: 2nd ed.Language: English Language Publication details: Boston : McGraw -Hill Companies, Inc., 2000Availability: Items available for loan: FSCL (1) . Items available for reference: FSCL Not for loan (1) . Collection(s): Reference Collection Call number: 658.848 JOH.

International and global marketing concepts and cases

by Graham, John L [Editor] ; Meloan, Taylor W [Editor].

Series: The Irwin/ McGraw-Hill series in marketingEdition: 2nd ed.Language: English Language Publication details: Boston : Irwin McGraw - Hill Companies, Inc., 1998Availability: Items available for reference: FSCL Not for loan (1) . Collection(s): Permanent Reference Collection Call number: 658.848 INT.

Strategic marketing

by Cravens, David W.

Series: Irwin/ McGraw-Hill series in marketingEdition: 6th ed.Language: English Language Publication details: Boston : Irwin McGraw - Hill Companies, Inc., 2000Availability: Items available for reference: FSCL Not for loan (1) . Collection(s): Permanent Reference Collection Call number: 658.8 CRA.

Strategic marketing management cases

by Cravens, David W ; Lamb, Charles W ; Crittenden, Victoria Lynn.

Series: The Irwin/ McGraw-Hill series in marketingEdition: 6th ed.Language: English Language Publication details: Boston : McGraw - Hill Companies, Inc., 1999Availability: Items available for reference: FSCL Not for loan (1) . Collection(s): Permanent Reference Collection Call number: 658.802 CRA.

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