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Creating powerful brands by De Chernatony, Leslie ; McDonald, Malcolm ; Wallace, Elaine. Language: English Language Publication details: London : Routledge, 2013Availability: Items available for loan: Main Library (1) . Collection(s): Permanent Reference Collection Call number: 658.827 CHE.
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industrial marketing by McDonald, Malcolm []. Series: European Insights 10Language: English Language Publication details: Yorkshire : MCB Marketing & Logistics Limited, 1979Availability: Items available for loan: Main Library (1) . Collection(s): Reference Collection Call number: 658.83 M.
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Market segmentation : how to do it, how to profit from it by McDonald, Malcolm ; Dunbar, Ian. Language: English Language Publication details: Oxford : Elsevier Butterworth-Heinemann, 2004Availability: Items available for loan: Main Library (1) . Collection(s): Lending Collection Call number: 658.802 MCD.
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Marketing planning for services by McDonald, Malcolm ; Payne, Adrian. Language: English Language Publication details: Oxford : Butterworth-Heineman Ltd., 1996Availability: Items available for loan: Main Library (1) . Collection(s): Lending Collection Call number: 658.802 MCD.
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Marketing plans : how to prepare them, how to use them by McDonald, Malcolm. Edition: 4th ed.Language: English Language Publication details: New Delhi : Viva Books Private Ltd., 1999Availability: Items available for loan: Main Library (1) . Collection(s): Lending Collection Call number: 658.8 MCD.
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Marketing plans : how to prepare them, how to use them by McDonald, Malcolm H B. Edition: 3rd.Language: English Language Publication details: Oxford : Butterworth-Heineman, 1996Availability: Items available for loan: Main Library (1) . Collection(s): Lending Collection Call number: 658.8 M.
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Marketing plans : how to prepare them, how to use them by McDonald, Malcolm. Edition: 5th ed.Language: English Language Publication details: Oxford : Elsevier Butterworth Heineman, 2005Availability: Items available for loan: Main Library (2) . Collection(s): Reference Collection Call number: 658.8 M.
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