Strategic marketing management : planning, implementation and control

By: Wilson, Richard M.SContributor(s): Gilligan, ColinLanguage: English Language Publication details: London : Routledge, 2013Edition: Third EditionDescription: xiii, 867p : ill. (some col.)ISBN: 9780750659383Subject(s): Customer analysis | Marketing | Ratio analysis | Strategic marketing managementDDC classification: 658.8
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Item type Current library Collection Call number Status Date due Barcode
Permanent Reference Books Permanent Reference Books Main Library
Reference Section 		Permanent Reference Collection 658.8 WIL (Browse shelf (Opens below)) Not for loan 249524

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