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Strategic marketing management : planning, implementation and control

Wilson, Richard M.S.

Strategic marketing management : planning, implementation and control / by Wilson, Richard M.S. ; Gilligan, Colin - Third Edition - London Routledge 2013 - xiii, 867p. ill. (some col.)

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ISBN: 9780750659383

Subjects--Topical Terms:
Customer analysis
Marketing
Ratio analysis
Strategic marketing management

Dewey Class. No.: 658.8 / WIL

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