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Strategic brand management : building, measuring and managing brand equity

Keller, Kevin Lane

Strategic brand management : building, measuring and managing brand equity / by Keller, Kevin Lane ; Jacob, Isaac ; Parameswaran, Ambi M. G. - 4th ed. - Noida Pearson India Education Services Pvt. Ltd. 2015 - xxiii, 586p.

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ISBN: 9789332542204

Subjects--Topical Terms:
Brand Equity
Brand Mangement
Brand performance

Dewey Class. No.: 658.827 / KEL

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