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The mirage of global markets : how globalizing companies can succeed as markets localize

By: Arnold, David Language: English Language Publication details: : Pearson Education (Singapore) Pte. Ltd., 2004Description: xxi, 229 p ; 24 cmISBN: 812970661XSubject(s): Globalization-Economic aspects | International business enterprises | Marketing-ManagementDDC classification: 658.84

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Lending Books	Main Library Lending Section	Lending Collection	658.84 ARN (Browse shelf (Opens below))	Available		199371

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Previous	658.83954 MAR Marketing management : Indian cases	658.83954 S Marketing strategy in Indian industry	658.84 ARN The mirage of global markets how globalizing companies can succeed as markets localize	658.84 ARN The mirage of global markets how globalizing companies can succeed as markets localize	658.84 HUF Cases in electronic commerce	658.84 KEE Global marketing management	658.84 KRI E-enterprise : perspectives in contemporary web- speed economy	Next

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