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The mirage of global markets how globalizing companies can succeed as markets localize

Arnold, David

The mirage of global markets how globalizing companies can succeed as markets localize / by Arnold, David - Pearson Education (Singapore) Pte. Ltd. 2004 - xxi, 229 p. 24 cm.

ISBN: 812970661X

Subjects--Topical Terms:
Globalization-Economic aspects
International business enterprises
Marketing-Management

Dewey Class. No.: 658.84 / ARN

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