Marketing models

By: Lilien, Gary LContributor(s): Kotler, Philip | Moorthy, K. SridharLanguage: English Language Publication details: New Delhi : Prentice-Hall of India Private Limited, 2005Description: xv, 803p : ill. ; 24 cmISBN: 8120314751Subject(s): Decision making | Marketing-ManagementDDC classification: 658.802
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