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Marketing models

Lilien, Gary L.

Marketing models / by Lilien, Gary L. ; Kotler, Philip ; Moorthy, K. Sridhar - New Delhi Prentice-Hall of India Private Limited 2005 - xv, 803p. ill. 24 cm.

ISBN: 8120314751

Subjects--Topical Terms:
Decision making
Marketing-Management

Dewey Class. No.: 658.802 / LIL

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