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Marketing, creating and keeping customers in an e-commerce world

By: Zikmund, William GContributor(s): d'Amico, Michael Language: English Language Publication details: Singapore : Thomson Asia, 2001Edition: 7th edDescription: xliv,689pISBN: 9812402357Subject(s): MarketingDDC classification: 658.8

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Item type	Current library	Collection	Call number	Status	Date due	Barcode
Lending Books	Main Library Lending Section	Lending Collection	658.8 ZIK (Browse shelf (Opens below))	Available		187012
Reference Books	Main Library Reference Section	Reference Collection	658.8 ZIK (Browse shelf (Opens below))	Available		187013

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