Marketing communication : new approaches, technologies, and styles

Contributor(s): Kimmel, Allan J [Editor]Language: English Language Publication details: Oxford : Oxford University Press, 2005Description: xx, 299p ; 23 cmISBN: 0199276950Subject(s): Communication in marketingDDC classification: 658.802
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Reference Collection 658.802 MAR (Browse shelf (Opens below)) Available 195328

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