Marketing communication : new approaches, technologies, and styles (Record no. 53740)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00542nam a22001811a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | UKMLib |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 231215b ce ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0199276950 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English Language |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 |
| Item number | MAR |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kimmel, Allan J. |
| Relator term | Editor |
| 9 (RLIN) | 65396 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing communication : new approaches, technologies, and styles |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Oxford |
| Name of publisher, distributor, etc. | Oxford University Press |
| Date of publication, distribution, etc. | 2005 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xx, 299p. |
| Dimensions | 23 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Communication in marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Lending Books |
| Source of classification or shelving scheme | |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| creator borrowernumber | 1 |
| creator name | Admin Admin |
| modifier borrowernumber | 26112 |
| modifier name | W.A.S. Kumara |
| Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Lending Collection | Main Library | Main Library | Lending Section | 06/11/2021 | 1 | 658.802 MAR | 195326 | 20/02/2025 | 06/02/2025 | 06/11/2021 | Lending Books | ||
| Lending Collection | Main Library | Main Library | Lending Section | 06/11/2021 | 658.802 MAR | 195327 | 06/11/2021 | 06/11/2021 | Lending Books | ||||
| Reference Collection | Main Library | Main Library | Reference Section | 06/11/2021 | 658.802 MAR | 195328 | 06/11/2021 | 06/11/2021 | Reference Books |