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Market segmentation : how to do it, how to profit from it

By: McDonald, MalcolmContributor(s): Dunbar, Ian Language: English Language Publication details: Oxford : Elsevier Butterworth-Heinemann, 2004Description: xxv, 465p : ill. ; 25 cmISBN: 0750659815Subject(s): Market segmentationDDC classification: 658.802

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Item type	Current library	Collection	Call number	Status	Date due	Barcode
Lending Books	Main Library Lending Section	Lending Collection	658.802 MCD (Browse shelf (Opens below))	Available		183689

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