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Integrated marketing communications in advertising and promotion

Shimp, Terence A.

Integrated marketing communications in advertising and promotion / by Shimp, Terence A. - 7th ed. - Mason, OH Thomson Higher Education 2007 - xx,629 p.

PR

ISBN: 0324408080

Subjects--Topical Terms:
Advertising
Communication in marketing
Sales promotion

Dewey Class. No.: 658.82 / SHI

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