How advertising works : the role of research

Contributor(s): Jones, John Philip []Language: English Language Publication details: Thousand Oaks : SAGE Publications, 1998Description: [8], 358 pISBN: 076191241XSubject(s): Advertising | Advertising-ResearchDDC classification: 659.1
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Reference Books Reference Books Main Library
Reference Section 		Reference Collection 659.1 HOW (Browse shelf (Opens below)) Available 192160

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