How advertising works : the role of research (Record no. 37915)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00476nam a22001811a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 076191241X |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English Language |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | HOW |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Jones, John Philip |
| Relator term | |
| 245 ## - TITLE STATEMENT | |
| Title | How advertising works : the role of research |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Thousand Oaks |
| Name of publisher, distributor, etc. | SAGE Publications |
| Date of publication, distribution, etc. | 1998 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | [8], 358 p. |
| 501 ## - WITH NOTE | |
| With note | SR |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising |
| 9 (RLIN) | 6569 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising-Research |
| 9 (RLIN) | 49280 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Reference Books |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| creator borrowernumber | 1 |
| creator name | Admin Admin |
| modifier borrowernumber | 1 |
| modifier name | Nimal Hettiarachchi |
| Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Reference Collection | Main Library | Main Library | Reference Section | 06/11/2021 | 659.1 HOW | 192160 | 06/11/2021 | 06/11/2021 | Reference Books |