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Creating powerful brands in consumer, service and industrial markets

By: De Chernatony, Leslie Contributor(s): McDonald, Malcolm Language: English Language Publication details: Oxford : Butterworth-Heineman, 1999Edition: 2nd edDescription: xiii, 430p : ill. (some Col.) ; 23 cmISBN: 0750622407DDC classification: 658.827

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Item type	Current library	Collection	Call number	Status	Date due	Barcode
Lending Books	Main Library Lending Section	Lending Collection	658.827 DEC (Browse shelf (Opens below))	Available		162323
Lending Books	Main Library Lending Section	Lending Collection	658.827 DEC (Browse shelf (Opens below))	Available		162324

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Previous	658.827 DAL Brand warfare : 10 rules for building the killer brand : lessons for new and old economy players	658.827 DAL Brand warfare : 10 rules for building the killer brand : lessons for new and old economy players	658.827 DEC Creating powerful brands in consumer, service and industrial markets	658.827 DEC Creating powerful brands in consumer, service and industrial markets	658.827 DEC Creating powerful brands in consumer, service and industrial markets	658.827 DEC From brand vision to brand evaluation : the strategic process of growing and strengthening brands	658.827 GOB Emotional branding : the new paradigm for connecting brands to people	Next

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