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Creating powerful brands in consumer, service and industrial markets

De Chernatony, Leslie

Creating powerful brands in consumer, service and industrial markets / by De Chernatony, Leslie ; McDonald, Malcolm - 2nd ed. - Oxford Butterworth-Heineman 1999 - xiii, 430p. ill. (some Col.) 23 cm.

ISBN: 0750622407

Dewey Class. No.: 658.827 / DEC

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