Consumer behavior

By: Schiffman, Leon GContributor(s): Kanuk, Leslie LazarLanguage: English Language Publication details: New Delhi : Prentice-Hall of India Private Limited, 2005Edition: 8th edDescription: xii, 654p : ill. ; 24 cmISBN: 8120323505Subject(s): Consumer behavior | Motivation research (marketing)DDC classification: 658.8342
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