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Consumer behavior

Schiffman, Leon G.

Consumer behavior / by Schiffman, Leon G. ; Kanuk, Leslie Lazar - 8th ed. - New Delhi Prentice-Hall of India Private Limited 2005 - xii, 654p. ill. 24 cm.

L

ISBN: 8120323505

Subjects--Topical Terms:
Consumer behavior
Motivation research (marketing)

Dewey Class. No.: 658.8342 / SCH

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