Sun Tzu strategies for marketing : 12 essential principles for winning the war for customers (Record no. 85397)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00647nam a22002051a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | UKMLib |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 231208b ce ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0070587450 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English Language |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8001 |
| Item number | MIC |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Michaelson, Gerald A. |
| 9 (RLIN) | 94363 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Michaelson, Steven W. |
| 9 (RLIN) | 94365 |
| 245 ## - TITLE STATEMENT | |
| Title | Sun Tzu strategies for marketing : 12 essential principles for winning the war for customers |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Tata McGraw-Hill Publishing Company Limited |
| Date of publication, distribution, etc. | 2004 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xi, 244 p. |
| Dimensions | 22 cm. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 9 (RLIN) | 3692 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Sun Tzu |
| 9 (RLIN) | 94364 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Lending Books |
| Source of classification or shelving scheme | |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| creator borrowernumber | 1 |
| creator name | Admin Admin |
| modifier borrowernumber | |
| modifier name | CRON CRON |
| Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Lending Collection | Main Library | Main Library | Lending Section | 06/11/2021 | 2 | 658.8001 MIC | 199388 | 27/02/2024 | 03/01/2024 | 06/11/2021 | Lending Books | ||
| Lending Collection | Main Library | Main Library | Lending Section | 06/11/2021 | 658.8001 MIC | 199389 | 06/11/2021 | 06/11/2021 | Lending Books | ||||
| Lending Collection | Main Library | Main Library | Lending Section | 06/11/2021 | 658.8001 MIC | 199390 | 06/11/2021 | 06/11/2021 | Lending Books | ||||
| Lending Collection | Main Library | Main Library | Lending Section | 06/11/2021 | 658.8001 MIC | 199391 | 06/11/2021 | 06/11/2021 | Lending Books | ||||
| Reference Collection | Main Library | Main Library | Reference Section | 06/11/2021 | 658.8001 MIC | 199392 | 06/11/2021 | 06/11/2021 | Reference Books |