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Sun Tzu strategies for marketing : 12 essential principles for winning the war for customers

Michaelson, Gerald A.

Sun Tzu strategies for marketing : 12 essential principles for winning the war for customers / by Michaelson, Gerald A. ; Michaelson, Steven W. - New Delhi Tata McGraw-Hill Publishing Company Limited 2004 - xi, 244 p. 22 cm.

ISBN: 0070587450

Subjects--Topical Terms:
Marketing
Sun Tzu

Dewey Class. No.: 658.8001 / MIC

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