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Marketing plans : how to prepare them, how to use them (Record no. 53823)

MARC details
000 -LEADER
fixed length control field	00500nam a22001931a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0750656255
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title	English Language
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8
Item number	M
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	McDonald, Malcolm
245 ## - TITLE STATEMENT
Title	Marketing plans : how to prepare them, how to use them
250 ## - EDITION STATEMENT
Edition statement	5th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	Oxford
Name of publisher, distributor, etc.	Elsevier Butterworth Heineman
Date of publication, distribution, etc.	2005
300 ## - PHYSICAL DESCRIPTION
Extent	xix,630 p.
501 ## - WITH NOTE
With note	SR
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing
9 (RLIN)	3692
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing-Planning
9 (RLIN)	65481
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Reference Books
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
creator borrowernumber	1
creator name	Admin Admin
modifier borrowernumber
modifier name	CRON CRON

Holdings
Damaged status	Not for loan	Collection code	Home library	Current library	Shelving location	Date acquired	Full call number	Barcode	Date last seen	Price effective from	Koha item type
		Reference Collection	Main Library	Main Library	Reference Section	06/11/2021	658.8 M	173688	06/11/2021	06/11/2021	Reference Books
		Reference Collection	Main Library	Main Library	Reference Section	06/11/2021	658.8 M	183688	06/11/2021	06/11/2021	Reference Books