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Marketing plans : how to prepare them, how to use them

McDonald, Malcolm

Marketing plans : how to prepare them, how to use them / by McDonald, Malcolm - 5th ed. - Oxford Elsevier Butterworth Heineman 2005 - xix,630 p.

SR

ISBN: 0750656255

Subjects--Topical Terms:
Marketing
Marketing-Planning

Dewey Class. No.: 658.8 / M

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